Progressive Flooring is the company of record for some of the largest retail brands in America, such as AMC Theaters, Darden Restaurants, Best Buy, Target, and seemingly endless others. Traditionally a B2B Bustiness, their craftsmanship mostly existed in B2C spaces.
Progressive Flooring needed to bring their brand standards and voice to the forefront, distinguishing them from their inelegant counterparts.
Through research and proper brand positioning, we’ve given their staff and quality measurable characteristics of quality that their customers can talk about for better differentiation.
Going through their corporate office, as well as their customers’ locations, we did high-end, retail-esque photography to position them as a retail brand, rather than a dollar-and-cents-counting contactor.
Exponential growth across franchises, as well as new customers solely through word-of-mouth differentiation.
