We were tasked with bringing social conversation to Philips and their massive portfolio of products: Airfryer, Sonicare, groomers, Avent infant products, Hue smart bulbs, and more.
Every product had its own demographic, so copy tone and visuals needed to change to capture each respective consumer, all while sharing a common thread to the Philips Brand.
The use of simplistic illustration, clever copywriting for engagement, and partnership with outside brands.
Timing posts to seasonal events or pop-culture references was a successful tactic for engagement with the Philips brand beyond just our products.
Raised awareness to the greater brand and all of its service offerings.
