We were tasked with bringing social conversation to Philips and their massive portfolio of products: Airfryer, Sonicare, groomers, Avent infant products, Hue smart bulbs, and more.
Problem
Every product had its own demographic, so copy tone and visuals needed to change to capture each respective consumer, all while sharing a common thread to the Philips Brand.
Solution
The use of simplistic illustration, clever copywriting for engagement, and partnership with outside brands.
Execution
Timing posts to seasonal events or pop-culture references was a successful tactic for engagement with the Philips brand beyond just our products.
Results
Raised awareness to the greater brand and all of its service offerings.