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Home Base :
San Francisco, CA

Monday Motorbikes

Rebranding 2-wheeled rides? Am I in heaven?

We are a Creative Agency & Startup Studio that provides Digital Products and Services turns to focus on client success. We specialize in user interface design, including front-end development which we consider to be an integral part.

Problem

A startup in Brisbane, California, Bolt Motorcycles, had to legally change their name, per a legal action by Yamaha. They had internally decided on Monday Motorbikes and wanted both a total rebrand, as well as brand-awareness campaigning.

Solution

Using my existing and never-quenched knowledge of motorcycles, I knew they wanted to be seen as tech-forward (like Tesla) but approachable. 

Execution

Through photoshoots, editing, custom typography, and the attitude of motorcycle communities, I wrote and designed a brand guide for them to grow into and execute on internally.

Results

As a startup, they ran wild with the new campaigning for the new brand and have since upped their product line and grown into a larger warehouse in Southern California.