When I was at Circone + Associates, an agency dedicated to branding and rebranding organizations, I was in charge of all visual execution, as well as assisting in brand research and development. I was a young-buck, but hungry. FMMF was my swan song before moving to California.
There are few things I love more than live music, so having the opportunity to put something together that involved some of my favorite bands and leave a legacy was something I could have only dreamt of.
Investors wanted to bring an annual music festival to Columbus, Ohio. They wanted to tie into the city’s culture, history, and values, similar to that of SXSW, but didn’t know where to begin.
Through research, it was found Columbus had strong roots in the Fashion industry, between being the creators of Black Friday through the Lazarus company to modern brands, such as The Limited, Victoria’s Secret, Express, and more.
The brand was written to tie together past, present, and future trends of the relationship between music and fashion and how they’ve always gone hand-in-hand, influencing one another. It also gave the Ohio city a festival to call its own.
The festival ran for four years after the initial launch. Trying together local music venues for a city-wide festival, investors and sponsors were thrilled with the profit and foot-traffic.
