A Columbus staple in job placement, career coaching, and professional services was outgrowing their current brand. In my first professional rebrand, I made sure to keep their heritage in-tact while bringing them into modern visuals and brand language.
Dawson wanted a new brand and way to differentiate from their competition, an over-saturated market of recruiters with lack-of-care.
Position Dawson as established career experts with deep connections in the Ohio area. Also, position their staff as credentialized through rigorous internal standards.
Utilized existing brand visuality, taking their “dawn of a new day” logo, growing it, but softening the typography and mark to be more approachable.
The new brand was executed and implemented, at perfect timing so our agency could assist in their interior decorating, structures, vehicles, and more.
