A client came to me with investors to build a brand, wireframe an app, and build a user experience. The premise of the app was to enable parents with the tools to give incentive and educate their children on finances.
Brand Purpose & Statement: Introducing Evre, the first social, mobile, gamified application for instilling financial independence in younger generations, with absolute clarity, through a task-benefit earning system. We are the leader in offering performance products and author of the XChange Marketplace, the task-performance retail store where earned goals are exchanged for retail products (powered through Amazon), but also offering core financial disciplines as essentials toward financial optimization, growth, and long-term sustainability.
Born from time-tested trust, we mindfully practice hand-made, heart-crafted goal-based solutions, which are meaningful, accessible, and actionable for those we serve.
Teenagers lack financial education in school and could be saving for their needs, or their future, right now.
Gamify parent-given tasks to children in the form of an app for “allowance.” That income earned could be put towards a wishlist of items they create, or, invest those funds through their parents’ advisory.
Using approachable color palettes, the idea of gamification, and approachable modern typography, I created a logo, brand, and app interface.
